Fresh Thyme Fresh Pizza
GOLD
Brand: Fresh Thyme
Retailer: Fresh Thyme
Country: USA
Category: G1. Fresh
Agency: The Creative Pack
Summary:
A deliciously fresh, ready-to-bake pizza range hit Fresh Thyme stores in 2017. The range includes 4 classic flavors, which are proudly ‘free from’ artificial ingredients, preservatives, flavors and other bad stuff. This clean-ingredient stance inspired the use of the natural kraft carton to be a dominant feature in the design. The other key element is an interactive product window, brought to life with an illustrative pizzeria tabletop scene – resulting in a design that is effortless, approachable, and very eye-catching.
Credits:
- Creative Director: Danielle Beal
- Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
- Project Management: Fern Serna
