Fresh Thyme Tasty Tykes

BRONZE
Brand: Fresh Thyme
Retailer: Fresh Thyme
Country: USA
Category: B1. New Brand
Agency: The Creative Pack

Summary:
A fun new brand created for kids under the Fresh Thyme label, Tasty Tykes brings to life the iconic tractor as a cute animated mascot. The design uses similar design cues to the original Fresh Thyme brand while introducing brighter colors and kid-friendly fonts as well as new characters to create a light-hearted design that appeals to both kids and moms.

Credits:

• Creative Director: Danielle Beal
• Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
• Project Management: Fern Serna