Prince & Spring

Category: B1. New Brand
Retailer: Boxed
Country: United States
Agency: Prince & Spring

The brand was born as the antithesis of what private label was; generic, low quality, “value”.  Millennial shoppers don’t just expect quality, convenience, transparency, and authenticity – these are table stakes.  In building our brand as premium, we focused on quality and performance.


  • Brand Manager: Jeff Gamsey
  • Art Director: Chris Cheung
  • Packaging Designer: Vera Atamian
  • Writer: Annslee Deluca
  • Photography: Davis Hawk