Sam’s Choice Honey

Category: G9. Packaged Goods
Retailer: Walmart Store Inc.
Country: United States
Agency: Anthem Worldwide

Summary:
The launch of the new Sam’s Choice 100% Raw Honey line has helped build the Sam’s Choice brand. The packaging is encouraging customers to try more exotic food choices than ever before. Having successfully blended premium with artisan and small batch feel, the honey launch has been a sweet success.

Credits:

• Sarah Paskell, Senior Director, Private Brands
• Tracey Ujfalussy, Senior Design Director, Anthem Worldwide
• Nazly Parvizian, Senior Design Director, Anthem Worldwide
• Steven Van Rooy, Senior Designer, Anthem Worldwide