Vertex Awards IV: Bronze Winners
Portfolio
Category: B2. Redesigned Brand
Retailer: Lowe’s
Country: United States
Agency: Birdsong-Gregory
Summary:
Create a new packaging design including logo, color palette, photography, and overall visual identity to reinvent the Portfolio brand
Improve shelf-presence and showcase the showroom quality product
Inspire and engage the décor shopper
Drive sales at shelf
Credits:
Brand Manager – Alisa Ogburn, Lowe’s
Brand Director – Don Helms, Lowe’s
Photo Producer – Cynthia Waters, Schawk!
Creative Director – Leslie Kraemer, Birdsong Gregory
Art Direction & Design – Jessica Manner, Birdsong Gregory
Production Design – Joanna Garrett, Schawk!
Copywriter – Elizabeth Burr, Lowe’s
Project Managers – Sallie Reynolds, Lowe’s; Landis Trainer, Birdsong Gregory
Design Strategy – Phillip Atchison, Birdsong Gregory
