Circle K

Category: B1. New Brand
Retailer: Circle K Norway
Country: Norway
Agency: Daymon

Summary:
A new brand for Circle K’s stores in Norway. The concept is based on different personalities, but a common identity. Each product has its own mood but together they reflect the Circle K brand values. The unifying element is the centralized design that forces all elements to align in the middle.

Credits:

• Creative Direction: Jens Sievert
• Design: Carina Sousa / Malene Teibakk
• Account Executive: Margarida Lacerda