AWARD: Silver
BJs Berkley Jensen
PRIVATE BRAND: Berkley Jensen
RETAILER: BJs
COUNTRY: United States
CATEGORY: B2. Redesigned Brand
AGENCY: CBX

BRIEF:
Through a massive brand consolidation effort, the new design consists of a new ID & pack design to communicate beneficial features of each product. New photography, logos, fonts & other visual/narrative elements educate Members on how these products meet their needs of value, selection and quality.

CREDITS:

• CBX