World Market Pasta Sauce

• RETAILER: Cost Plus World Market
• COUNTRY: USA
• CATEGORY: G3. Packaged Goods
• AGENCY: created in house at Cost Plus World Market

CREDITS:

• Jeffrey Pelo and Carrie Binney, Art Direction and Design
• Jeffrey Pelo, Hand Lettering
• Mike Lippert, Production
• Steve Underwood, Photography

SUMMARY:
Our objective was to redesign our private label pasta and pasta sauce line with an imported, specialty Italian look. All of the products in the line are authentic Italian production and great quality. The pattern and hand-lettered type connote an old world tone in a modern way. Each category within the Italian line utilizes a different color in the pattern.