Fred’s Canned Fruit & Veg

  • RETAILER: Fred’s Inc.
  • COUNTRY: USA
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Marketing By Design

CREDITS:

  • Creative Director & Designer: David Ziegler-Voll
  • Production Artist: Deanna Vosburgh
  • Project Manager: Ashley Smits
  • Account Manager: Christopher Thaemert

SUMMARY:
Fred’s canned fruit and vegetables incorporates both black & white photography of fruit and vegetables in the garden to the actual product in bright full-color photography to communicate the concept to “farm to can”. Easy to read color-coded typography further denotes flavor profiles.

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