El Corte Inglés Boom Balls

• RETAILER: El Corte Inglés
• COUNTRY: Spain
• CATEGORY: G3. Packaged Goods
• AGENCY: Supperstudio

CREDITS:

• Creative Director: Paco Adín
• Account Director: Lourdes Morillas
• Susana Seijas. Account Manager
• El Corte Inglés Corporate Private Label Brand Management: José A. Rojano

SUMMARY:
A powerful and attractive design that has a dual function. On the one hand, the main face presents the product in a novel way, combining powerful colors with a very funny image of the product in a taste explosion. On the other hand, the back of the package is a guide to convert and transform the box into a catapult. We want to give a second life to the package, that the child builds his own toy with his own hands. No one will resist making an original ‘Boom ball’ launcher.