Tiny Tales

• RETAILER: PetSmart
• COUNTRY: United States
• CATEGORY: G7. Pet Products
• AGENCY: PetSmart

CREDITS:

• Director of Proprietary Brand Design: Amy Rhodes
• Art Director: Paul Henson
• Senior Copywriter: Kristin Frank
• Product Designers: Jeff Watson and Paul Tamulewicz
• Illustrator: Dean MacAdam
• Photographer: Jason Pease
• Director, Proprietary Brands: Brian Quinn

SUMMARY:
At PetSmart, we believe in creating exceptional consumer experiences to connect the pet and the pet parent.

Tiny Tales is a line of connectable hamster habitats that launched in October 2018. These innovative design solutions inspire imagination and story-telling, giving pet parents a chance to build an engaging and expansive environment for their pet. Each of the homes was designed around a theme and used transparent materials to increase visibility for the pet. The collection also includes chews, toys and hide-outs to further expand the experience while offering healthy solutions for small pets.