269 - 100th-Anniversary-SKUsStop & Shop 100th Anniversary

Category: G9. Packaged Goods
Retailer: Ahold USA
Country: United States
Agency: Group360

Project
Celebrate our 100th anniversary and create some fun by offering retro designs for key products sold during the era (Ice Cream, Coffee, Soup, Fried Chicken, Rolls). Vintage product designs not only generated buzz but had a collectible aspect. Category growth across 7 different categories averaged 5%

Credits:
SVP Own Brands: Juan DePaoli
Design Director: Melissa Smith-Hazen
Merchandising Dir: Mark Gilliand
Brand Manager: Debra Botterill